HVAC: 3 buying-motive ad set
Write three HVAC ads, each built on one different reason to buy, instead of one ad that lists everything.
Play library
Plays that turn clicks into booked jobs.
Ad angles, phone scripts, booking texts and follow-ups for home service and med spa owners. Every play comes with the script. Copy it and use it today.
200+ plays
- Plays
- 224
- Trades
- 9
- Stages
- 4
Get 5 booked-job plays every Tuesday.
One email. Five plays. Each one has the script. Unsubscribe anytime.
Showing 224 of 224 plays
HVACPlumbingRoofingElectricalCleaningPest ControlLandscapingContractors/RemodelingMed SpaClickCallBookClose
HVAC: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
HVAC: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
HVAC: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the first hot week of summer and first cold snap.
HVAC: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
HVAC: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
HVAC: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering an HVAC call.
HVAC: missed-call text-back
Send an instant text when an HVAC call goes unanswered.
HVAC: price-shopper call script
What to say when a caller opens with 'how much for AC and furnace repair?'
HVAC: warm handoff to a person
When to pass an HVAC call from AI to a human, and what to say.
HVAC: after-hours call script
A script for calls that come in nights and weekends.
HVAC: weekly call scorecard review
Review a handful of HVAC calls each week against a simple scorecard.
HVAC: confirmation that sells the visit
Send a confirmation that explains what the in-home estimate is, who's coming and what to expect.
HVAC: day-before and day-of reminders
Two short reminders that cut HVAC no-shows.
HVAC: no-show rebook text
A short text to rebook a homeowner who missed the in-home estimate.
HVAC: book on the first call
Book the in-home estimate during the first conversation, not 'we'll call you back.'
HVAC: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
HVAC: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the in-home estimate.
HVAC: estimate follow-up sequence
A 4-touch follow-up for HVAC estimates that didn't close on the spot.
HVAC: comfort club pitch
How to offer the comfort club at the end of an HVAC visit.
HVAC: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
HVAC: dead lead reactivation email
A plain 'sent from my phone' style email to old HVAC leads that never booked.
HVAC: 'what do we need to do' ask
An owner-level question for a big system replacement deal that stalled.
HVAC: next-service reminder
Remind past homeowners when their next AC tune-up is due.
Plumbing: 3 buying-motive ad set
Write three plumbing ads, each built on one different reason to buy, instead of one ad that lists everything.
Plumbing: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Plumbing: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Plumbing: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the winter freeze and holiday weekends.
Plumbing: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Plumbing: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Plumbing: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a plumbing call.
Plumbing: missed-call text-back
Send an instant text when a plumbing call goes unanswered.
Plumbing: price-shopper call script
What to say when a caller opens with 'how much for drain, leak and water heater work?'
Plumbing: warm handoff to a person
When to pass a plumbing call from AI to a human, and what to say.
Plumbing: after-hours call script
A script for calls that come in nights and weekends.
Plumbing: weekly call scorecard review
Review a handful of plumbing calls each week against a simple scorecard.
Plumbing: confirmation that sells the visit
Send a confirmation that explains what the on-site estimate is, who's coming and what to expect.
Plumbing: day-before and day-of reminders
Two short reminders that cut plumbing no-shows.
Plumbing: no-show rebook text
A short text to rebook a homeowner who missed the on-site estimate.
Plumbing: book on the first call
Book the on-site estimate during the first conversation, not 'we'll call you back.'
Plumbing: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Plumbing: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the on-site estimate.
Plumbing: estimate follow-up sequence
A 4-touch follow-up for plumbing estimates that didn't close on the spot.
Plumbing: plumbing protection plan pitch
How to offer the plumbing protection plan at the end of a plumbing visit.
Plumbing: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Plumbing: dead lead reactivation email
A plain 'sent from my phone' style email to old plumbing leads that never booked.
Plumbing: 'what do we need to do' ask
An owner-level question for a big water heater or repipe deal that stalled.
Plumbing: next-service reminder
Remind past homeowners when their next water heater flush is due.
Roofing: 3 buying-motive ad set
Write three roofing ads, each built on one different reason to buy, instead of one ad that lists everything.
Roofing: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Roofing: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Roofing: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the right after hail and wind storms.
Roofing: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Roofing: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Roofing: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a roofing call.
Roofing: missed-call text-back
Send an instant text when a roofing call goes unanswered.
Roofing: price-shopper call script
What to say when a caller opens with 'how much for roof repair and replacement?'
Roofing: warm handoff to a person
When to pass a roofing call from AI to a human, and what to say.
Roofing: after-hours call script
A script for calls that come in nights and weekends.
Roofing: weekly call scorecard review
Review a handful of roofing calls each week against a simple scorecard.
Roofing: confirmation that sells the visit
Send a confirmation that explains what the free roof inspection is, who's coming and what to expect.
Roofing: day-before and day-of reminders
Two short reminders that cut roofing no-shows.
Roofing: no-show rebook text
A short text to rebook a homeowner who missed the free roof inspection.
Roofing: book on the first call
Book the free roof inspection during the first conversation, not 'we'll call you back.'
Roofing: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Roofing: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the free roof inspection.
Roofing: estimate follow-up sequence
A 4-touch follow-up for roofing estimates that didn't close on the spot.
Roofing: roof maintenance plan pitch
How to offer the roof maintenance plan at the end of a roofing visit.
Roofing: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Roofing: dead lead reactivation email
A plain 'sent from my phone' style email to old roofing leads that never booked.
Roofing: 'what do we need to do' ask
An owner-level question for a big full roof replacement deal that stalled.
Roofing: next-service reminder
Remind past homeowners when their next roof inspection is due.
Electrical: 3 buying-motive ad set
Write three electrical ads, each built on one different reason to buy, instead of one ad that lists everything.
Electrical: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Electrical: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Electrical: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the storm season and EV purchase season.
Electrical: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Electrical: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Electrical: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering an electrical call.
Electrical: missed-call text-back
Send an instant text when an electrical call goes unanswered.
Electrical: price-shopper call script
What to say when a caller opens with 'how much for panel, wiring and EV charger work?'
Electrical: warm handoff to a person
When to pass an electrical call from AI to a human, and what to say.
Electrical: after-hours call script
A script for calls that come in nights and weekends.
Electrical: weekly call scorecard review
Review a handful of electrical calls each week against a simple scorecard.
Electrical: confirmation that sells the visit
Send a confirmation that explains what the on-site estimate is, who's coming and what to expect.
Electrical: day-before and day-of reminders
Two short reminders that cut electrical no-shows.
Electrical: no-show rebook text
A short text to rebook a homeowner who missed the on-site estimate.
Electrical: book on the first call
Book the on-site estimate during the first conversation, not 'we'll call you back.'
Electrical: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Electrical: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the on-site estimate.
Electrical: estimate follow-up sequence
A 4-touch follow-up for electrical estimates that didn't close on the spot.
Electrical: electrical safety plan pitch
How to offer the electrical safety plan at the end of an electrical visit.
Electrical: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Electrical: dead lead reactivation email
A plain 'sent from my phone' style email to old electrical leads that never booked.
Electrical: 'what do we need to do' ask
An owner-level question for a big panel upgrade deal that stalled.
Electrical: next-service reminder
Remind past homeowners when their next whole-home safety inspection is due.
Cleaning: 3 buying-motive ad set
Write three cleaning ads, each built on one different reason to buy, instead of one ad that lists everything.
Cleaning: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Cleaning: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Cleaning: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the spring cleaning and the pre-holiday rush.
Cleaning: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Cleaning: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Cleaning: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a cleaning call.
Cleaning: missed-call text-back
Send an instant text when a cleaning call goes unanswered.
Cleaning: price-shopper call script
What to say when a caller opens with 'how much for recurring and deep house cleaning?'
Cleaning: warm handoff to a person
When to pass a cleaning call from AI to a human, and what to say.
Cleaning: after-hours call script
A script for calls that come in nights and weekends.
Cleaning: weekly call scorecard review
Review a handful of cleaning calls each week against a simple scorecard.
Cleaning: confirmation that sells the visit
Send a confirmation that explains what the walkthrough quote is, who's coming and what to expect.
Cleaning: day-before and day-of reminders
Two short reminders that cut cleaning no-shows.
Cleaning: no-show rebook text
A short text to rebook a homeowner who missed the walkthrough quote.
Cleaning: book on the first call
Book the walkthrough quote during the first conversation, not 'we'll call you back.'
Cleaning: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Cleaning: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the walkthrough quote.
Cleaning: estimate follow-up sequence
A 4-touch follow-up for cleaning estimates that didn't close on the spot.
Cleaning: recurring cleaning plan pitch
How to offer the recurring cleaning plan at the end of a cleaning visit.
Cleaning: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Cleaning: dead lead reactivation email
A plain 'sent from my phone' style email to old cleaning leads that never booked.
Cleaning: 'what do we need to do' ask
An owner-level question for a big recurring weekly or biweekly plan deal that stalled.
Cleaning: next-service reminder
Remind past homeowners when their next deep clean is due.
Pest Control: 3 buying-motive ad set
Write three pest control ads, each built on one different reason to buy, instead of one ad that lists everything.
Pest Control: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Pest Control: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Pest Control: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the spring swarm season and fall rodent season.
Pest Control: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Pest Control: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Pest Control: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a pest control call.
Pest Control: missed-call text-back
Send an instant text when a pest control call goes unanswered.
Pest Control: price-shopper call script
What to say when a caller opens with 'how much for general pest, termite and rodent treatment?'
Pest Control: warm handoff to a person
When to pass a pest control call from AI to a human, and what to say.
Pest Control: after-hours call script
A script for calls that come in nights and weekends.
Pest Control: weekly call scorecard review
Review a handful of pest control calls each week against a simple scorecard.
Pest Control: confirmation that sells the visit
Send a confirmation that explains what the free inspection is, who's coming and what to expect.
Pest Control: day-before and day-of reminders
Two short reminders that cut pest control no-shows.
Pest Control: no-show rebook text
A short text to rebook a homeowner who missed the free inspection.
Pest Control: book on the first call
Book the free inspection during the first conversation, not 'we'll call you back.'
Pest Control: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Pest Control: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the free inspection.
Pest Control: estimate follow-up sequence
A 4-touch follow-up for pest control estimates that didn't close on the spot.
Pest Control: quarterly pest plan pitch
How to offer the quarterly pest plan at the end of a pest control visit.
Pest Control: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Pest Control: dead lead reactivation email
A plain 'sent from my phone' style email to old pest control leads that never booked.
Pest Control: 'what do we need to do' ask
An owner-level question for a big termite treatment deal that stalled.
Pest Control: next-service reminder
Remind past homeowners when their next quarterly treatment is due.
Landscaping: 3 buying-motive ad set
Write three landscaping ads, each built on one different reason to buy, instead of one ad that lists everything.
Landscaping: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Landscaping: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Landscaping: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the early spring and fall cleanup.
Landscaping: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Landscaping: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Landscaping: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a landscaping call.
Landscaping: missed-call text-back
Send an instant text when a landscaping call goes unanswered.
Landscaping: price-shopper call script
What to say when a caller opens with 'how much for lawn care, design and hardscape?'
Landscaping: warm handoff to a person
When to pass a landscaping call from AI to a human, and what to say.
Landscaping: after-hours call script
A script for calls that come in nights and weekends.
Landscaping: weekly call scorecard review
Review a handful of landscaping calls each week against a simple scorecard.
Landscaping: confirmation that sells the visit
Send a confirmation that explains what the on-site design consult is, who's coming and what to expect.
Landscaping: day-before and day-of reminders
Two short reminders that cut landscaping no-shows.
Landscaping: no-show rebook text
A short text to rebook a homeowner who missed the on-site design consult.
Landscaping: book on the first call
Book the on-site design consult during the first conversation, not 'we'll call you back.'
Landscaping: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Landscaping: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the on-site design consult.
Landscaping: estimate follow-up sequence
A 4-touch follow-up for landscaping estimates that didn't close on the spot.
Landscaping: weekly maintenance plan pitch
How to offer the weekly maintenance plan at the end of a landscaping visit.
Landscaping: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Landscaping: dead lead reactivation email
A plain 'sent from my phone' style email to old landscaping leads that never booked.
Landscaping: 'what do we need to do' ask
An owner-level question for a big patio or full yard install deal that stalled.
Landscaping: next-service reminder
Remind past homeowners when their next spring cleanup is due.
Contractors/Remodeling: 3 buying-motive ad set
Write three contractors/remodeling ads, each built on one different reason to buy, instead of one ad that lists everything.
Contractors/Remodeling: 'It's not because...' ad
A Meta ad that names the excuses a homeowner has heard, then the real reason their last attempt failed.
Contractors/Remodeling: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Contractors/Remodeling: seasonal 'for the ones still working' push
A seasonal ad aimed at busy homeowners during the January planning and pre-holiday kitchen rush.
Contractors/Remodeling: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Contractors/Remodeling: phone-last quote quiz
A short quiz landing page that asks about the job first and the phone number last.
Contractors/Remodeling: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a contractors/remodeling call.
Contractors/Remodeling: missed-call text-back
Send an instant text when a contractors/remodeling call goes unanswered.
Contractors/Remodeling: price-shopper call script
What to say when a caller opens with 'how much for kitchen, bath and basement remodels?'
Contractors/Remodeling: warm handoff to a person
When to pass a contractors/remodeling call from AI to a human, and what to say.
Contractors/Remodeling: after-hours call script
A script for calls that come in nights and weekends.
Contractors/Remodeling: weekly call scorecard review
Review a handful of contractors/remodeling calls each week against a simple scorecard.
Contractors/Remodeling: confirmation that sells the visit
Send a confirmation that explains what the in-home design consult is, who's coming and what to expect.
Contractors/Remodeling: day-before and day-of reminders
Two short reminders that cut contractors/remodeling no-shows.
Contractors/Remodeling: no-show rebook text
A short text to rebook a homeowner who missed the in-home design consult.
Contractors/Remodeling: book on the first call
Book the in-home design consult during the first conversation, not 'we'll call you back.'
Contractors/Remodeling: deposit or card-on-file rule
Decide when to ask for a card on file to hold a slot.
Contractors/Remodeling: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the in-home design consult.
Contractors/Remodeling: estimate follow-up sequence
A 4-touch follow-up for contractors/remodeling estimates that didn't close on the spot.
Contractors/Remodeling: home care plan pitch
How to offer the home care plan at the end of a contractors/remodeling visit.
Contractors/Remodeling: review request text
Ask for a Google review right after a finished job, while the homeowner is happy.
Contractors/Remodeling: dead lead reactivation email
A plain 'sent from my phone' style email to old contractors/remodeling leads that never booked.
Contractors/Remodeling: 'what do we need to do' ask
An owner-level question for a big full kitchen or bath remodel deal that stalled.
Contractors/Remodeling: next-service reminder
Remind past homeowners when their next small repair visit is due.
Med Spa: 3 buying-motive ad set
Write three med spa ads, each built on one different reason to buy, instead of one ad that lists everything.
Med Spa: 'It's not because...' ad
A Meta ad that names the excuses a client has heard, then the real reason their last attempt failed.
Med Spa: callout short-form ad
Short ad that calls out exactly who it's for in the first line.
Med Spa: seasonal 'for the ones still working' push
A seasonal ad aimed at busy clients during the pre-summer, wedding season and the holidays.
Med Spa: 2-question instant form
Use a Meta instant form with only two qualifier questions plus contact info.
Med Spa: treatment-match quiz
A short quiz that matches a visitor to a treatment, then asks for the phone number last.
Med Spa: AI receptionist opening script
A first-30-seconds script for an AI or human receptionist answering a med spa call.
Med Spa: missed-call text-back
Send an instant text when a med spa call goes unanswered.
Med Spa: price-shopper call script
What to say when a caller opens with 'how much for Botox, fillers, laser and facials?'
Med Spa: warm handoff to a person
When to pass a med spa call from AI to a human, and what to say.
Med Spa: after-hours call script
A script for calls that come in nights and weekends.
Med Spa: weekly call scorecard review
Review a handful of med spa calls each week against a simple scorecard.
Med Spa: confirmation that sells the visit
Send a confirmation that explains what the consult is, who's coming and what to expect.
Med Spa: day-before and day-of reminders
Two short reminders that cut med spa no-shows.
Med Spa: no-show rebook text
A short text to rebook a client who missed the consult.
Med Spa: book on the first call
Book the consult during the first conversation, not 'we'll call you back.'
Med Spa: deposit or card-on-file rule
Decide when to ask for a deposit to hold a slot.
Med Spa: what-to-expect page
A simple page sent after booking that answers the top 5 questions about the consult.
Med Spa: estimate follow-up sequence
A 4-touch follow-up for med spa consults that didn't close on the spot.
Med Spa: membership pitch
How to offer the membership at the end of a med spa visit.
Med Spa: review request text
Ask for a Google review right after a finished job, while the client is happy.
Med Spa: dead lead reactivation email
A plain 'sent from my phone' style email to old med spa leads that never booked.
Med Spa: 'what do we need to do' ask
An owner-level question for a big treatment package deal that stalled.
Med Spa: next-service reminder
Remind past clients when their next touch-up appointment is due.
Track ad source to booked revenue, not leads
Judge Meta ads on booked and closed jobs, not cost per lead.
Exclude warm audiences from cold ads
Keep past engagers and customers out of cold prospecting campaigns.
Fire the pixel on booked, not on every lead
Tell Meta about booked or qualified appointments, not raw form fills.
72-hour creative swap clock
When results fall for about 72 hours while cost rises, swap creative instead of killing the campaign.
Speed-to-lead: answer in under 5 minutes
Set a rule that every new lead gets a call or text within 5 minutes.
Agency: show clients booked revenue by source
Agencies report booked and closed revenue per client instead of clicks and leads.
Agency: sell the hold after the book
After someone books, the job is to get them to show, not to sell more.
Lost deal feedback ask
Ask lost leads one honest question so you can fix the process.
Get 5 booked-job plays every Tuesday.
One email. Five plays. Each one has the script. Unsubscribe anytime.
Calculator
How much are missed calls costing you?
Four numbers. Ten seconds. No email needed to see it.
Calculator
What should Meta cost you per booked job?
Work backward from the jobs you want.
About
I'm Mike Evans. I run Hive, a Meta ads agency for med spas and home service companies, and we build Cindy, a CRM that answers calls, books jobs and ties every job back to the ad. This library is the stuff we actually use. No fluff. If a play doesn't help you book more jobs, it's not here.